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DEC Pakistan Floods Appeal raises £16mn in first five days

The Disasters Emergency Committee’s (DEC) Pakistan Floods Appeal has raised £16mn in five days, after reaching £13.5 million after its first two. This includes £5 million in match funding through the Government’s Aid Match scheme.

The DEC launched the appeal on 1 September to help some of the 33 million people affected by the floods in Pakistan, which see a third of the country under water. Appeal films presented on ITV, Channel 4, Channel 5 and Sky by activist and Nobel laureate Malala Yousafzai and on the BBC by actor, writer and broadcaster Adil Ray aired after the evening news, prompting tens of thousands of donations.

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