The Covid-19 pandemic has “democratised the fundraising space”, making it easier for small charity brands to attract donations, the Third Sector Fundraising Conference has heard.
Speaking as part of an online session about the lessons of the past year, Eoghan Beecher, country manager for the UK and Ireland at the fundraising software company iRaiser, said the pandemic had also created more opportunities to improve accessibility to event fundraising for donors.
Charlotte Urwin, head of policy at the Fundraising Regulator, said the regulator would also consider how it could offer hybrid live and digital events in the future.
Beecher told delegates that over the past year, “the fundraising space has become democratised”.
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