Christmas Eve has been the best day for donations during the festive season for the last three years, according to research from Enthuse, with Tuesday to Thursday generally the best time in the week.
Enthuse’s Christmas Giving Insights report reveals that, according to the company’s data, donations on last year’s Christmas Eve (at 5.5% of December donations) were 53% higher than an average day in December (3.2%). The percentage of donations given last Christmas Eve was also up on 2020, but down on pre-pandemic levels of 2019, when 7% of all December donations were made on the day.