Policymakers, civil society, responsible businesses and citizens alike are all eager to ensure an equitable pandemic recovery that leaves nobody behind. But we will only meet this ambition by strengthening support for small charities and local causes who are part of the fabric of our communities. Recovery and rebuilding needs to begin in communities – not be placed on them – and be driven by the knowledge of people who are living and working there.
When it comes to changing and improving lives for people facing difficult circumstances, it is those closest to the individuals involved who know best. From understanding the reality of challenging situations to actively involving people in finding solutions that work for them, small charities and local causes are best placed to use their intimate local knowledge to help ensure thriving communities. One size does not fit all, so if we really want to build back better, local action built on local knowledge must come first.
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